Check out this year’s Youth Ambassador of the Year Awards!
The Retail Environment A How-To Guide for Store Assessments STARS Surveillance Tool (Standardized Tobacco Assessment for Retail Settings) Retail observation toolkit Retail Environment Counter-messaging Toolkit Retail Chalk the Walk Activity Retail Shadowbox New York State Retail Environment Policies Chart Point of Sale Policies: NY Communities Taking Action Tobacco Industry Marketing Expenditures, 2018 Oh, snap! Countering Tobacco Read More »
What is Reality Check? Reality Check is a New York State youth-led, adult supported group that works to counter the deceptive marketing practices of the tobacco industry and the effects of tobacco marketing on youth. Reality Check youth work to expose the truth about tobacco industry advertising and promotion, and to reduce the burden of Read More »
Youth Summit brings youth from across New York State to attend trainings and participate in activities that build skills in leadership, team building and self-empowerment. The focus of the Youth Summit is preparing youth with skills to make waves against Big Tobacco. Workshops provide skills to empower youth become agents of change. The Youth Summit Read More »
Reality Check of New York State Youth Ambassador of the Year Awards honors the outstanding work of youth who have taken the lead in holding tobacco companies accountable for marketing to youth Reality Check Youth Leaders are fighting to protect their peers and their communities from the dangers of tobacco use through public education and Read More »
Legislative Education Day (LED) is a day dedicated to educating New York State Legislative Members about the importance of the NY State Tobacco Control Program (TCP) https://youtu.be/TyZZfh-Fvj0 Legislative Education day is a culmination of education efforts of the previous few months bringing together TCP contractors, advocates, youth, and community members from across NY state. The Read More »
Reality Check aims to educate their communities on the benefits of tobacco-free and smoke-free spaces. Tobacco-litter and secondhand smoke can be hazardous. Reality Check youth leaders engage their communities to take action and raise awareness about the benefits and the need for smoke-free, vape-free, and tobacco-free spaces. Currently over 500 municipalities in New York State Read More »