Check out this year’s Youth Ambassador of the Year Awards!

Skip to Content

Reality Check is a youth led, adult supported movement in New York State that empowers youth to become leaders in their communities, exposing the manipulative and deceptive marketing tactics of the tobacco industry.

Our Goals

Expose the Manipulative and Deceptive Marketing Tactics of the Tobacco Industry.

Produce change in our communities through grass roots education and mobilization.

Empower youth as leaders in the fight against tobacco.

Reality check is part of the New York State Tobacco Control Program.

Links to Partner Sites