Reality Check aims to expose the tobacco industry’s current marketing strategies where kids shop and de-normalize tobacco use in communities across New York State.
The tobacco industry makes products sweet, cheap and easy to get.
To successfully recruit new young smokers and keep as many current smokers as possible, tobacco companies need to keep their deadly products affordable, accessible and attractive.
FACT…The tobacco industry spends over a half million dollars a day in New York State to market its products – and 90 percent of it is devoted to in-store advertising with bright colors.
TAKE ACTION
- A How-To Guide for Store Assessments
- STARS Surveillance Tool (Standardized Tobacco Assessment for Retail Settings)
- Retail observation toolkit
RESOURCES
- New York State Retail Environment Policies Chart
- Point of Sale Policies: NY Communities Taking Action
- Tobacco Industry Marketing Expenditures, 2018
- Oh, snap! Countering Tobacco Industry Opposition to Tobacco Controls
- Reducing youth exposure to tobacco marketing: Policy options for local governments in NY
- The point of sale problem in numbers, 2016
- Tailoring retailer density messaging to urban and rural communities
- Your local store may serve as a recruitment center for new youth smokers
- Point of Sale Tobacco Marketing: Disproportionately targeting vulnerable populations
- CounterTobacco.org
- Just the Facts: Tobacco Retail Licensing
- Legal issues: Tobacco Retail Licensing
- Tobacco Retail Licensing: Promoting Health Through Local Sales Regulations
- NY Model Policy for Tobacco Retail Licensing
- Regulating sales of flavored tobacco products
- Flavored Tobacco Product Myths: Responses and Context
- Flavors Drive Youth Tobacco Use: Infographic