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Reality Check aims to expose the tobacco industry’s current marketing strategies where kids shop and de-normalize tobacco use in communities across New York State.

The tobacco industry makes products sweet, cheap and easy to get.

To successfully recruit new young smokers and keep as many current smokers as possible, tobacco companies need to keep their deadly products affordable, accessible and attractive.

FACT…The tobacco industry spends over a half million dollars a day in New York State to market its products – and 90 percent of it is devoted to in-store advertising with bright colors.