Check out this year’s Youth Ambassador of the Year Awards!
Reality Check of New York State Youth Ambassador of the Year Awards honors the outstanding work of youth who have taken the lead in holding tobacco companies accountable for marketing to youth Reality Check Youth Leaders are fighting to protect their peers and their communities from the dangers of tobacco use through public education and Read More »
Reality Check aims to expose the tobacco industry's current marketing strategies where kids shop and de-normalize tobacco use in communities across New York State. The tobacco industry makes products sweet, cheap and easy to get. To successfully recruit new young smokers and keep as many current smokers as possible, tobacco companies need to keep their Read More »